Charlie Oscar

19% of Charlie Oscar’s account management time freed through automated reporting

Company size

~50 employees

Headquarters

London, UK

Agency Type

Independent marketing agency focused on building and scaling B2C brands

Use Cases

Automated cross-channel client reporting.

Consistent insights into account performance and movements.

Scaling reporting output without growing headcount.

Challenge

Manual reporting consumed huge amounts of time at Charlie Oscar. Account managers were losing over 1,000 hours a month to repetitive tasks, leaving less space for strategy and client conversations.

Solution

Charlie Oscar adopted Fluent to automate reporting across all their clients without sacrificing quality. Fluent generated reports in the agency’s own templates and tone, complete with narrative insights that explained what changed, why it happened, and the recommended next steps - just as the team had always done manually.

Outcome

Fluent cut Charlie Oscar’s reporting workload dramatically. More than 1,000 hours a month were given back to the team - a 79% reduction in manual reporting. Over 30 client reports are now automated, freeing the equivalent of 7.3 full-time employees for higher-value work.

1096

Hours Saved

% Improvement

7.3

FTEs Reclaimed

30+

Reports Automated

Client words

Fluent has saved us over 1,000 hours a month - the equivalent of more than seven full-time roles. That time back has been transformational for the business. Beyond the time saving, Fluent has fundamentally improved how we serve clients - delivering sharper, more consistent insights, faster. Our client conversations now focus on strategy and actions.

- Dan Wilson, CDO & Cofounder

Details

How it was rolled out

In the first four weeks, Charlie Oscar set up Fluent for a single client and iterated to get the reporting output perfect. Over the following two months, Fluent was rolled out across the rest of the client base.

Team involvement

The setup involved close collaboration across Charlie Oscar’s Data Lead, Strategy Leads, Paid Search Executives, Paid Social Executives, and Account Managers, supported by Fluent’s implementation team.

Day-to-day impact

As described by the team: “Fluent now sits at the heart of our reporting workflow. It pulls in the data, generates the narrative, and delivers a report that used to take hours to produce manually - in the same structure, tone, and style as before.”