Company size
~10 employees
Headquarters
London, UK
Agency Type
Creative and performance marketing agency focused on global music artists and labels
Use Cases
Automating weekly and campaign-level reporting for music labels and artists
Multi-language reporting (English & Spanish)
Scaling reporting across a fast-expanding roster of clients
Challenge
Xtnd works with some of the world’s biggest music artists - from major labels to superstar DJs. But rapid growth created reporting challenges:
Client managers dreaded the manual process of pulling campaign performance into reports.
Reports needed to be produced in both English and Spanish, creating translation and consistency issues.
Each artist or label wanted bespoke reporting, making scaling difficult.
“The whole client team is Spanish… with the Fluent reports, we were doing them in English and Spanish. Manual reporting made it really hard to get translations right and keep everyone aligned.”
Solution
Xtnd adopted Fluent to create a scalable, self-serve reporting process:
Self-serve setup: Xtnd’s team can now set up and manage reporting themselves without heavy implementation overhead.
Artist & label campaigns: Reports are produced for campaigns with artists like Swedish House Mafia, Calvin Harris, and Sonny Fodera, with new labels being added weekly.
Consistency at scale: Reports follow the same format, drawing directly from campaign data sources and examples provided by Xtnd.
“We can get new clients set up quickly and generate reports in both English and Spanish.”
Outcome
Fluent gave Xtnd a scalable reporting foundation that keeps up with the agency’s rapid client growth:
Multi-language reporting: supporting global teams across English and Spanish.
Rapid setup: new clients and campaigns added seamlessly.
Consistent outputs: reports aligned with Xtnd’s preferred structure and examples.
Scalable model: positioned to roll out across their expanding roster, including major label opportunities.
Client words
“It’s been a really valuable partnership. Fluent lets us deliver reports that our clients actually use - and it scales as fast as we’re growing.”
- James Sigrist, Co-Founder, Xtnd
Details
How it was rolled out
Initial setup covered campaigns for clients like Swedish House Mafia, then expanded from there.
Team involvement
Xtnd’s team now drives setup themselves through Fluent’s self-serve platform, with support from Fluent on data connections.
Day-to-day impact
Reports can be generated on-demand in multiple languages and formats, without manual data work.
Capabilities
Automated report generation
Reports created in Xtnd's existing templates, tone, and logic.
Narrative insights
Each report explains what changed, why it happened, and what to do next.
Blended data
Performance data pulled and combined across multiple channels in one place.
Scheduling
Directly in their inbox
Data Sources
Meta Ads
Tiktok
Want the same results?
Connect your data, choose a template, and let Fluent do the rest.
