Company size
~150 employees
Headquarters
Leeds, UK
Agency Type
Performance-driven digital marketing agency specialising in SEO, paid media, digital PR, content, and analytics
Use Cases
Automating weekly and monthly client reporting
Freeing account managers from repetitive reporting work
Enabling scalable reporting for new client onboarding
Challenge
Before Fluent, reporting at Connective3 was time-consuming and stressful:
Weekly reports for clients took ~90 minutes each.
Monthly reporting was highly bespoke, with every client requiring a different format.
Account managers dreaded “report week” due to manual effort and inconsistencies.
“One of the worst things for the team was coming in on a Monday knowing they had reports due with data that hadn’t even been attributed yet. It was stressful and thankless.”
Solution
Connective3 turned to Fluent to automate and streamline reporting while keeping outputs in familiar formats.
Weekly reports reduced from 90 minutes to ~10 minutes per client - freeing time without compromising quality.
Scalable rollout - Connective3 piloted Fluent with one client, refined outputs, then immediately expanded to 12 clients, with plans to make Fluent part of every new client’s onboarding package.
“The time save has been nothing short of phenomenal.”
Outcome
Fluent transformed Connective3’s reporting, cutting weekly report production from 90 minutes to just 10 minutes - an 89% reduction. Already rolled out across 12 clients, the system has freed up significant capacity, reduced stress across the team, and laid the foundation for scalable monthly and quarterly reporting.
12
Hours Saved
89
% Improvement
2
FTEs Reclaimed
Client words
“The time save has been nothing short of phenomenal. Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.”
“We’ve tried a lot of automated approaches before and they always ended up being more work or just fluff. Fluent is different - it actually delivers functional, reliable reporting.”
- Andy Moody, COO, Connective3
Details
How it was rolled out
Started with a test client, refined outputs, then scaled across 12 paid media clients. Next phase: expand to 57.
Team involvement
Collaboration with Connective3's paid media teams.
Day-to-day impact
Weekly reports now generated in minutes, with teams adding only additional strategic commentary.
Long-term vision
Every QBR and client onboarding pack produced through Fluent.
Capabilities
Automated report generation
Reports created in Charlie Oscar’s existing templates, tone, and logic.
Narrative insights
Each report explains what changed, why it happened, and what to do next.
Blended data
Performance data pulled and combined across multiple channels in one place.
Scheduling
Directly in their inbox
Data Sources
Meta Ads
Google Ads
Google Analytics 4
Tiktok
Microsoft Ads
Pinterest Ads
Want the same results?
Connect your data, choose a template, and let Fluent do the rest.
