Apr 16, 2026
Fluent Has Been Acquired by Opteo
After five years of helping marketing agencies automate client reporting, Fluent joins Opteo to accelerate our mission and reach teams worldwide.
For the past five years, Fluent has been on a mission to solve one of the biggest pain points for marketing agencies: turning performance data into polished, client-ready reports.
We've helped teams transform reports that used to take 90 minutes into 10-minute workflows, giving agencies back hundreds of hours every month. Instead of spending valuable time on manual reporting tasks, talented marketers can focus on what they do best: strategy, optimisation, and driving results.
A Natural Partnership
Today, we're excited to announce that Opteo has acquired Fluent.
This acquisition brings together two teams that understand the challenges facing performance marketing agencies. For over a decade, Opteo has been giving agencies the tools they need to work more efficiently at scale, with their platform focused on reducing waste and maximising performance across all paid media channels.
When we began exploring a partnership with Opteo late last year, it quickly became clear there was a much bigger opportunity. Both teams share the same vision: giving marketing professionals the tools they need to work more efficiently and deliver better results for their clients.
What This Means For Our Customers
Our immediate focus is ensuring a seamless transition for every Fluent customer. We're working closely with each team we support to make sure you can continue exactly where you left off, with the same level of service and support you've come to expect.
Fluent will continue operating as a dedicated reporting platform, now with the stability and resources that come from being part of Opteo's established business. This gives us a strong foundation to build from and the potential to reach marketing teams worldwide.
Looking Ahead
We built Fluent because we believed agencies deserved better than spending their talent on manual reporting tasks. With Opteo's support, we can take this vision further than ever before.
To our customers, investors, and partners who believed in our mission from day one: thank you. This is just the beginning of what we can accomplish together.
For any questions about the transition, please don't hesitate to reach out to our team. We're here to support you every step of the way.
