Cost Calculator
Cost Calculator
Cost Calculator
What’s the true cost of client reporting for your agency?
What’s the true cost of client reporting for your agency?
Your current setup
Current Process
Manual labour and error risk
per year
per month
100k salary / 260 days / 7.5 hrs × 25 hrs × 10 clients × 12 months
Build Custom Tool
Development + ongoing maintenance
Year 1 total
per month
$97,500/mo*
Build (one-time)
$ 24,375 /mo**
Maintain (annual)
* 6 engineers × $150k salary × 0.5 years × 1.3 overhead
** 1.5 FTE × $150k × 1.3 overhead
The Bottom Line
At 25 hours per client across 10 clients, your agency spends $153,846 annually on manual reporting. That is 3,000 hours per year, or 1.2 full-time employees.
Building a custom solution internally costs $731,250 upfront and takes a full year before your team sees any benefit.
There is a better way. Deploy a proven automated reporting solution already trusted by agencies for thousands of client reports. Free up 1.2 FTEs for strategic work and see results in weeks, not months.
Calculations are estimates based on your inputs. Actual costs may vary.
Your current setup
Current Process
Manual labour and error risk
per year
per month
100k salary / 260 days / 7.5 hrs × 25 hrs × 10 clients × 12 months
Build Custom Tool
Development + ongoing maintenance
Year 1 total
per month
$97,500/mo*
Build (one-time)
$ 24,375 /mo**
Maintain (annual)
* 6 engineers × $150k salary × 0.5 years × 1.3 overhead
** 1.5 FTE × $150k × 1.3 overhead
The Bottom Line
At 25 hours per client across 10 clients, your agency spends $153,846 annually on manual reporting. That is 3,000 hours per year, or 1.2 full-time employees.
Building a custom solution internally costs $731,250 upfront and takes a full year before your team sees any benefit.
There is a better way. Deploy a proven automated reporting solution already trusted by agencies for thousands of client reports. Free up 1.2 FTEs for strategic work and see results in weeks, not months.
Calculations are estimates based on your inputs. Actual costs may vary.
See How Fluent Pricing Compares
See How Fluent Pricing Compares
See How Fluent Pricing Compares
Testimonials
Testimonials
Testimonials
The Results
Agencies Are Talking About
The Results
Agencies Are Talking About
The time save has been nothing short of phenomenal.
Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.
Andy Moody
COO, Connective 3
The time save has been nothing short of phenomenal.
Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.
Andy Moody
COO, Connective 3
The time save has been nothing short of phenomenal.
Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.
Andy Moody
COO, Connective 3
I've been trying to solve reporting for 5 years!
‘Improve reporting’ has been a company objective assigned to me every year for the past five years. This year is the first year I’m confident it won’t be next time. That’s thanks to Fluent.
Alex Chen
Head of Data, Hallam
I've been trying to solve reporting for 5 years!
‘Improve reporting’ has been a company objective assigned to me every year for the past five years. This year is the first year I’m confident it won’t be next time. That’s thanks to Fluent.
Alex Chen
Head of Data, Hallam
I've been trying to solve reporting for 5 years!
‘Improve reporting’ has been a company objective assigned to me every year for the past five years. This year is the first year I’m confident it won’t be next time. That’s thanks to Fluent.
Alex Chen
Head of Data, Hallam
We've saved more than 1,000 hours a month.
Fluent has saved us over 1,000 hours a month - the equivalent of more than seven full-time roles. That time back has been transformational for the business.
Head of Paid Media
Large Indy Agency
We've saved more than 1,000 hours a month.
Fluent has saved us over 1,000 hours a month - the equivalent of more than seven full-time roles. That time back has been transformational for the business.
Head of Paid Media
Large Indy Agency
We've saved more than 1,000 hours a month.
Fluent has saved us over 1,000 hours a month - the equivalent of more than seven full-time roles. That time back has been transformational for the business.
Head of Paid Media
Large Indy Agency
Learn more in Case Studies