Cost Calculator

What’s the true cost of client reporting for your agency?

Your current setup

Hours per client/month

Number of clients

Average salary (USD)

Current Process

Manual labour and error risk

$153,846

per year

$12,821

per month

100k salary / 260 days / 7.5 hrs × 25 hrs × 10 clients × 12 months

Build Custom Tool

Development + ongoing maintenance

$731,250

Year 1 total

$60,938

per month

$585,000

$97,500/mo*

Build (one-time)

$292,500

$ 24,375 /mo**

Maintain (annual)

* 6 engineers × $150k salary × 0.5 years × 1.3 overhead

** 1.5 FTE × $150k × 1.3 overhead

The Bottom Line

At 25 hours per client across 10 clients, your agency spends $153,846 annually on manual reporting. That is 3,000 hours per year, or 1.2 full-time employees.

Building a custom solution internally costs $731,250 upfront and takes a full year before your team sees any benefit.

There is a better way. Deploy a proven automated reporting solution already trusted by agencies for thousands of client reports. Free up 1.2 FTEs for strategic work and see results in weeks, not months.

Calculations are estimates based on your inputs. Actual costs may vary.

See How Fluent Pricing Compares

Testimonials

The Results
Agencies Are Talking About

The time save has been nothing short of phenomenal.

Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.

Andy Moody

COO, Connective 3

The time save has been nothing short of phenomenal.

Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.

Andy Moody

COO, Connective 3

The time save has been nothing short of phenomenal.

Reports that took 90 minutes now take 10. The team don’t feel under pressure anymore - they’ve got time back and are genuinely more enthusiastic about reporting.

Andy Moody

COO, Connective 3

I've been trying to solve reporting for 5 years!

‘Improve reporting’ has been a company objective assigned to me every year for the past five years. This year is the first year I’m confident it won’t be next time. That’s thanks to Fluent.

Alex Chen

Head of Data, Hallam

I've been trying to solve reporting for 5 years!

‘Improve reporting’ has been a company objective assigned to me every year for the past five years. This year is the first year I’m confident it won’t be next time. That’s thanks to Fluent.

Alex Chen

Head of Data, Hallam

I've been trying to solve reporting for 5 years!

‘Improve reporting’ has been a company objective assigned to me every year for the past five years. This year is the first year I’m confident it won’t be next time. That’s thanks to Fluent.

Alex Chen

Head of Data, Hallam

We've saved more than 1,000 hours a month.

Fluent has saved us over 1,000 hours a month - the equivalent of more than seven full-time roles. That time back has been transformational for the business.

Head of Paid Media

Large Indy Agency

We've saved more than 1,000 hours a month.

Fluent has saved us over 1,000 hours a month - the equivalent of more than seven full-time roles. That time back has been transformational for the business.

Head of Paid Media

Large Indy Agency

We've saved more than 1,000 hours a month.

Fluent has saved us over 1,000 hours a month - the equivalent of more than seven full-time roles. That time back has been transformational for the business.

Head of Paid Media

Large Indy Agency

Learn more in Case Studies

Transform your reporting

See Report Example

Transform your reporting

See Report Example

What’s the true cost of client reporting for your agency?

Your current setup

Current Process

Build Custom Tool

The Bottom Line

See How Fluent Pricing Compares

See How Fluent Pricing Compares

The Results Agencies Are Talking About