Question 1

What is Fluent?

Accepted Answer

Fluent is an AI-powered reporting engine for marketing agencies. It automatically generates full, client-ready reports - complete with slides, written insights, commentary, and recommendations - using your agency's templates, branding, and reporting logic. Agencies use Fluent to eliminate 70-80% of the manual work that goes into weekly and monthly reporting.

Question 2

How does Fluent work?

Accepted Answer

Fluent connects to your marketing data sources, learns your reporting structure, and generates fully formatted reports on demand or on a schedule. You connect data sources (Google Ads, Meta, GA4, HubSpot), upload or configure your reporting templates and theme, add client context (goals, constraints, tone, industry nuances), and Fluent automatically generates reports with charts, key metrics, written insights, recommendations, and executive summaries. You can edit any slide using natural language or regenerate sections with one click.

Question 3

Who uses Fluent?

Accepted Answer

Fluent is used by marketing agencies (performance, paid media, full-service), client services teams who produce recurring client reports, analysts and strategists looking to reduce low-value manual work, and agency operations leaders who need scalable, standardised reporting. Agencies from 10 to 300+ employees use Fluent to save time, improve insight quality, and deliver more strategic value to clients.

Question 4

What makes Fluent different from dashboards or generic AI tools?

Accepted Answer

Dashboards surface numbers - but client reporting is about telling a story, not listing metrics. Fluent automates that entire storytelling workflow. It generates full client-ready slide reports - narrative, insights, recommendations, and structure - using your agency's templates, tone, and logic. The result isn't a chatbot response or a dashboard export, but a polished, on-brand deck ready to send.

Question 5

How accurate are the reports?

Accepted Answer

Fluent doesn't guess like open-ended AI tools. It uses structured metric definitions, controlled logic, and data relationships you set - so the insights are grounded, verifiable, and aligned with how your team already reports.

Question 6

How long does setup take?

Accepted Answer

Get your first report in 5 minutes - click Get Started to see yourself.

Question 7

Which data sources can I connect?

Accepted Answer

Free includes Google Ads. Pro supports multiple core marketing channels. Enterprise supports any system - including Google Sheets, warehouses, and bespoke data models.

Question 8

Can Fluent analyse multiple platforms together in one narrative?

Accepted Answer

Yes. Fluent can blend metrics and trends across channels - Google Ads, Meta, Analytics, and more - so your reports tell the whole story, not a single-platform view.

Question 9

Can I customise the tone, branding, and logic of reports?

Accepted Answer

Absolutely. You can define tone of voice, themes, templates, KPIs, and the underlying insight logic so every report feels like your team wrote it - consistent, on-brand, and client-specific.

Question 10

Can Fluent follow our existing report templates?

Accepted Answer

Yes. You can replicate or import your existing report structures and Fluent will generate your report in that exact format - same sections, same flow, same expectations.

Question 11

Is our data secure?

Accepted Answer

Yes. Data is encrypted in transit and at rest, isolated per customer, and never used to train public models. Enterprise plans offer additional governance, permissions, and SOC-compliant options.

Frequently Asked Questions