Company size
~50 employees
Headquarters
London, UK
Agency Type
Independent marketing agency focused on building and scaling B2C brands
Use Case
Automated cross-channel client reporting.
Consistent insights into account performance and movements.
Scaling reporting output without growing headcount.
Challenge
Manual reporting consumed huge amounts of time at (top secret) Indy Agency. Account managers were losing over 1,000 hours a month to repetitive tasks, leaving less space for strategy and client conversations.
Solution
(top secret) Indy Agency adopted Fluent to automate reporting across all their clients without sacrificing quality. Fluent generated reports in the agency’s own templates and tone, complete with narrative insights that explained what changed, why it happened, and the recommended next steps - just as the team had always done manually.
Outcome
Fluent cut Indy Agency’s reporting workload dramatically. More than 1,000 hours a month were given back to the team - a 79% reduction in manual reporting. Over 30 client reports are now automated, freeing the equivalent of 7.3 full-time employees for higher-value work.
1096
Hours Saved
79
% Improvement
7.3
FTEs Reclaimed
30+
Reports Automated
Client words
Fluent has saved us over 1,000 hours a month - the equivalent of more than seven full-time roles. That time back has been transformational for the business. Beyond the time saving, Fluent has fundamentally improved how we serve clients - delivering sharper, more consistent insights, faster. Our client conversations now focus on strategy and actions.
- Head of Paid Media, Indy Agency
Details
How it was rolled out
In the first four weeks, Indy Agency's set up Fluent for a single client and iterated to get the reporting output perfect. Over the following two months, Fluent was rolled out across the rest of the client base.
Team involvement
The setup involved close collaboration across Indy Agency's Data Lead, Strategy Leads, Paid Search Executives, Paid Social Executives, and Account Managers, supported by Fluent’s implementation team.
Day-to-day impact
As described by the team: “Fluent now sits at the heart of our reporting workflow. It pulls in the data, generates the narrative, and delivers a report that used to take hours to produce manually - in the same structure, tone, and style as before.”
Capabilities
Automated report generation
Reports created in Indy Agency’s existing templates, tone, and logic.
Narrative insights
Each report explains what changed, why it happened, and what to do next.
Blended data
Performance data pulled and combined across multiple channels in one place.
Scheduling
Directly in their inbox
Data Sources
Meta Ads
Google Ads
Google Analytics 4
