Sales

Before Adoption

The sales team at this B2B tech company had limited, delayed visibility into pipeline metrics. They relied on weekly reports from the data team to track lead conversion rates, deal velocity, and regional performance. This data lag made it difficult to react quickly, optimise outreach strategies, or prioritise high-potential leads in real-time. Waiting on reports also meant reps sometimes lacked confidence in the data’s accuracy, leading to hesitation in decision-making.

After Adoption

With Fluent, sales reps can access accurate pipeline metrics daily, spending just a few minutes to check essential figures like conversion rates, deal progression, and regional pipeline growth. The ability to see fresh data instantly without needing to wait for weekly updates has been a game changer. Reps can quickly zero in on high-value accounts and adjust outreach strategies based on the latest insights, confident that the data they’re seeing is accurate and actionable.

The simplicity and immediacy of Fluent’s interface mean that reps can pull insights quickly without navigating complex dashboards or losing time interpreting visualisations. Instead, they get the precise numbers they need to make fast, informed decisions. This real-time, reliable access to data has enabled the team to focus on the highest-priority leads, increase conversion rates, and ultimately reach targets more efficiently.