Marketing

Before Adoption

Marketing teams at this e-commerce platform depended on monthly data team reports for insights, sometimes waiting up to two weeks for ad hoc queries. This hindered their agility, delaying campaign adjustments and complicating the assessment of where messaging resonated best with customer segments.

After Adoption

With Fluent, the team accesses daily campaign performance insights. They spend just 15 minutes each morning checking KPIs like conversion rates, CAC, and customer engagement by channel, saving hours previously spent waiting on or revising delayed data requests.

They’ve gained the freedom to adjust messaging in real-time, refine audience targeting mid-week, and track high-performing customer segments—actions that directly improve campaign relevance and ROI. With self-serve insights, marketers are empowered to drive higher engagement and reach key goals faster, increasing productivity and allowing the data team to focus on strategic projects rather than reactive reporting.