USE CASE
Finance Team
USER PROFILE
7/10
SQL Literacy Level
Daily
Frequency of Querying
15
Number of users
TYPICAL USER QUERIES
"What are the most profitable content types or channels, and how are they trending over time?”
“How does ad revenue compare month-on-month, and which formats drove highest CPM?”
FLUENT'S IMPACT
Before Adoption
The finance team at this media company relied on monthly reports to track budgets, manage expense forecasts, and monitor cash flow. Ad-hoc financial questions had to be routed through the data team, creating delays and making it difficult to address budget changes or cash flow concerns quickly. Since accuracy and data integrity were so crucial, they often waited for validated reports rather than using any interim data, limiting their responsiveness.
After Adoption
With Fluent, the finance team can now access real-time budget status, expense trends, and cash flow metrics. They check critical figures daily to ensure they’re on track and confident in the data’s accuracy and integrity. This has freed them from the dependency on monthly reports, allowing for incremental adjustments to forecasts, close monitoring of departmental spending, and quicker responses to any budget issues as they arise.
Having accurate, easily accessible data on hand has made financial planning more agile and improved control over spending across the company. Now, finance can proactively manage budgets and cash flow without delays, enhancing their role as strategic advisors who can address financial questions promptly and precisely, supporting healthier, data-driven financial decisions at every level.
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See Fluent in action
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