Before Adoption
Executives at this retail company primarily relied on end-of-quarter reports to understand key metrics like revenue growth, customer retention, and regional sales. Speed to insight wasn’t their biggest frustration; they felt disconnected from the data and wanted the ability to be more curious about the underlying data within the business. Traditional dashboards and reporting tools felt cumbersome and unappealing, often leaving their curiosity about emerging trends or strategic opportunities unmet. Previous attempts with AI tools only added to their doubts, as inconsistent answers made them wary of relying on AI for critical insights.

After Adoption
With Fluent, executives can explore essential metrics on demand without the hassle of navigating complex dashboards. They appreciate that Fluent provides direct answers or flags when data team support is needed so they can trust the insights they’re seeing. This has changed how they think about strategy—not simply by saving time, but by allowing them to explore the data independently, dive into emerging trends, and test ideas like the correlation between marketing spend and revenue growth without constantly needing data team involvement.

Meetings have shifted to focus to be more exploratory and insightful, no longer driven by static reports or scrolling through dashboards. Sometimes, they can query their data during live conversations to add colour to a point. This gives the leadership team a fresh connection to data, supporting smarter, forward-looking business decisions.