Before Adoption

Agency teams often relied on monthly reports generated by data analysts to assess campaign performance, audience insights, and market trends. This process could take up to two weeks, delaying strategic adjustments and limiting the ability to provide timely recommendations to clients. Additionally, the client services team acted as a go-between between clients and the agency’s data team, compounding delays and creating inefficiencies in time waste and project management. Miscommunications and lengthy handoffs often further slowed progress, leading to client frustration and missed opportunities.

This inefficient workflow made it difficult for agencies to stay ahead in a fast-paced market, where real-time insights are essential for making impactful decisions. The heavy reliance on data analysts for both routine and complex queries further strained resources, limiting the ability to focus on strategic initiatives.

After Adoption

With Fluent, agencies have transformed how they serve their clients. Fluent empowers agency teams to access real-time data insights, eliminating the need to rely on monthly reports or manual data lookups. Instead of routing all client queries through the data team, clients can now interact directly with Fluent to ask their own data questions. This innovative capability reduces the workload on the agency’s data team, enabling them to focus on strategic, high-value projects rather than routine queries.

Agencies leveraging Fluent can now offer this direct client access as a unique service, setting themselves apart from competitors. By providing clients with faster, on-demand insights, agencies enhance trust and collaboration while ensuring timely decision-making. This direct access not only empowers clients but also streamlines workflows, eliminating unnecessary layers of communication and reducing delays.

The results are profound. Teams can focus on higher-value tasks such as strategy development and campaign optimisation, while clients enjoy faster, more accurate data-driven insights. Agencies can confidently promise quicker turnaround times and improved results, solidifying client relationships and building a strong reputation in the market. Fluent’s user-friendly platform has redefined agency-client collaboration, making it easier for agencies to deliver consistent value and adapt to the dynamic demands of the industry.