Use cases
Marketing
Learn more about how teams are using Fluent.
Data literacy
6/10
Query frequency
Weekly
Team size
20
Fluent helps answer…
“Which product categories drive the highest customer acquisition and retention rates?”
“What is the ROI of our recent social media campaigns compared to email campaigns?”
“How do conversion rates differ across mobile vs. desktop for our top-performing products?”
Before Adoption
Marketing teams at this e-commerce platform depended on monthly data team reports for insights, sometimes waiting up to two weeks for ad hoc queries. This hindered their agility, delaying campaign adjustments and complicating the assessment of where messaging resonated best with customer segments.
After Adoption
With Fluent, the team accesses daily campaign performance insights. They spend just 15 minutes each morning checking KPIs like conversion rates, CAC, and customer engagement by channel, saving hours previously spent waiting on or revising delayed data requests.
They’ve gained the freedom to adjust messaging in real-time, refine audience targeting mid-week, and track high-performing customer segments—actions that directly improve campaign relevance and ROI. With self-serve insights, marketers are empowered to drive higher engagement and reach key goals faster, increasing productivity and allowing the data team to focus on strategic projects rather than reactive reporting.
FAQ
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